• City2Shore Real Estate

Port City Associates Opens in Manistee, MI

City2Shore Real Estate is excited to announce our latest franchise addition, City2Shore Real Estate - Port City Associates. The brokerage represents the fourth to the franchise and the eighth office to open in Michigan. Located in Manistee, MI, the company is owned and operated by Kellen Keck and will provide various real estate services in Manistee and the West Michigan region.

Kellen Keck joined City2Shore as a Realtor in 2015, and since day one has had big plans for his real estate career. “I wanted to do more than just sell real estate,” he says, “I wanted to build a sustainable business where I would have the ability to help others towards their goals. I have been able to do that with City2Shore, right from the start.” With several years of experience in corporate training and education for Menards, Kellen has played a pivotal role in helping City2Shore develop its agent training programs and franchise onboarding process. With that same mindset, Kellen has built a respectable real estate career and is dedicated to serving his clients in the buying and selling process.

Since franchising in early 2018, City2Shore has been seeking to open offices and franchises throughout the state of Michigan, with Manistee being one of several markets identified as a suitable franchise location. Kellen reflects on his time at City2Shore saying, “Since joining City2Shore in 2015, I was able to work closely with City2Shore’s founders, Steve and Shelley Frody, and I truly believe in—and share— their vision. When the opportunity to start my own franchise came up, I jumped at the chance to carry on that vision of helping agents build a rewarding and fulfilling real estate career, as well as helping them lead a healthy, happy, and balanced life.”

City2Shore Real Estate - Port City Associates will be dedicated to cultivating an atmosphere of honesty, integrity, and respect. “City2Shore is made up of a lot of great agents that entered the real estate field from all different walks of life and experience levels,” explains Keck. “Our systems, support, processes, and training will assist our agents to become the best in the industry, and as a result, equip them to better serve our clients and make an impact in our community.”

Please help us welcome Kellen Keck and the rest of the Port City Associates family to the franchise!



Owning your own brokerage is within your reach. By franchising with City2Shore you are partnering with a company that is dedicated to your success. When leveraging our systems and tools you will be able to maximize your potential and focus on truly growing your business. Join one of the rising real estate franchises and discover the difference with City2Shore Real Estate. www.city2shore.com/franchise

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